Structure & Budget

The Vienna Tourist Board‘s structure and budget are laid down by the Vienna Tourism Promotion Act, which outlines the activities of the board, particularly with respect to representing the interests of Vienna in the field of tourism and destination marketing. It also specifies the local accommodation tax that accrues to the board. The board is managed by a president (nominated by the state government of Vienna) and a director of tourism. The supervisory board (Tourismuskommission) determines the basic guidelines for the board‘s work and its budget, and consists of the president and 17 other members. Fourteen of them are appointed by the government of Vienna, and one each by the Vienna Chamber of Commerce and Industry, the Vienna Chamber of Labour, and the Vienna Chamber of Agriculture.

2018 & 2019 BUDGET

A total of € 27.3 million was budgeted for the Vienna Tourist Board in 2018. A budget of € 29.6 million has been established for 2019. 74.42% of this amount comes from a local accommodation tax, while a further 4.23% is contributed by the City of Vienna. This amount is used principally for advertising abroad and for the Vienna Convention Bureau. 1.91% of the 2019 budget is provided by the Vienna Economic Chamber, 6.08% are own revenues and 13.36% changes in reserves. About € 16.2 million was allocated directly to marketing in 2019. The main items were B2C marketing including advertising media production in the amount of around € 7.3 million, B2B marketing including the Vienna Convention Bureau in the amount of € 3.5 million, media management totaling € 2 million and destination management of approximately € 1.5 million.

Result 2018

Corporation under public law pursuant to the law on the promotion of tourism in Vienna (WTFG of 17 June 1955), on a non-profit basis

Profit & loss statement

Actual 2017

Actual 2018

REVENUE

25,764,856

26,225,211

of which sales and other revenue

1,973,856

2,223,211

of which subsidies

1,791,000

1,802,000

of which local taxes

22,000,000

22,200,000

MARKETING COSTS

14,045,660

14,493,291

PERSONNEL COSTS

8,812,620

9,442,987*

DEPRECIATION AND MINOR-VALUE ASSETS

383,617

372,727

MATERIAL COSTS

2,405,091

2,679,566

OPERATING RESULT

117,868

-763,360

FINANCIAL RESULTS, TAXES, RELEASE, TRANSFER TO PENSION RESERVES

-117,868

763,360

ANNUAL RESULT

Personnel

2017

2018

Number of employees (headcount)

130

139

Female : Male (headcount)

100:30

105:34

Average number of employees

120

123

Part-time share (total)

31,54%

28,78%

Ratio of females : males in management positions (%)

56:44

42:58

STATEMENT OF FINANCIAL POSITION (in €)

2017

2018

Fixed assets

8,418,838.90

8,954,436.15

Current assets

10,661,886.30

10,048,127.33

Prepaid expenses and accrued income

334,064.50

496,462.50

TOTAL ASSETS

19,414,789.70

19,499,025.98

Equity

12,643,628.59

11,935,176.57

Loan capital

6,771,161.11

7,563,849.41

Deferred income and accrued expenses

0.00

TOTAL LIABILITIES